The Squid
Clever, elusive, and a favourite across Australia's inshore waters — the Squid (Sepioteuthis australis) is a species every land-based and boat angler knows well. With its shifting colours, curious nature, and lightning-fast strike, it's one of the most rewarding catches going.
One of Australia's most popular inshore targets, squid are found around weed beds, jetties, and rocky reefs right across the country. Whether you're casting jigs at first light, drifting the flats, or working the shallows after dark, they're a species that rewards patience and a keen eye.
Squid are known for their smarts and their attitude. They stalk, they follow, they flare up in a burst of colour — and just when you think they've lost interest, they strike. That cat-and-mouse game is what keeps anglers coming back cast after cast.
Our Squid pin is a nod to the anglers who love the chase as much as the catch. A symbol of quiet sessions, ink-stained decks, and the simple joy of time on the water.
